I had issues with the install and it turned out to be the zip folder calling the file hugo_0.17_windows_amd64.exe rather than hugo.exe. I solved the problem by renaming the file to hugo.exe and launched command line from the windows directory (as I usually do): File - Open Command Line Prompt - open command prompt. Then ran hugo help to see it was now recognized. Hope this helps someone out there! Open Source FTW!
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